The Monument to Delivery workers
For the first time in history, rival brands—Azbuka Vkusa, Perekrestok.ru, Ozon, Dodo Pizza, and Delivery Club—came together to honor the couriers who made life in self-isolation possible by unveiling a dedicated monument in their name.
Announcement
Although the campaign primarily focused on PR and social buzz, we also produced a video that gained media attention and served as valuable content for journalists.
About the project
BACKGROUND
Delivery workers made self-isolation possible by providing essential goods, and they deserve just as much praise and recognition as doctors and volunteers.
IDEA
During the pandemic, couriers became the vital link between our homes and the outside world. We felt it was essential to highlight the dedication of those who continued delivering orders, enabling millions to safely self-isolate across the country.
This monument serves as our heartfelt “thank you” to all delivery workers. Crafted from metal and concrete—materials that symbolize the urban landscape—it stands in Kholodilny Lane, Moscow, as a lasting tribute to their resilience and service.
Role: Creative direction, art direction, producer and concept
Client: Azbuka Vkusa, Perekrestok.ru, Ozon, Dodo Pizza and Delivery Club
Year: 2020
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