Braille Art

For the Stenograffia Festival in Yekaterinburg, in collaboration with the Belaya Trost NGO, we developed a unique street art project for the visually impaired—a graffiti gallery created using Braille. This initiative brought art into a new dimension, making visual culture more inclusive and accessible.

 

About the project

OBJECTIVE

To empower visually impaired individuals to live more boldly and actively—through an unconventional and inspiring approach.

BACKGROUND

Many visually impaired individuals face significant challenges in navigating society. Urban environments are often inaccessible, and social awareness is lacking—making daily life uncomfortable and isolating. These barriers discourage them from taking a more active and confident role in society.

IDEA

We created “Braille Art” — a street art gallery featuring three unique installations that combine visual symbols with Braille text. Each piece tells the story of a visually impaired individual who achieved remarkable success: Mikhail Pozhidaev, who developed an operating system for the blind; Ray Charles, a 17-time Grammy winner; and Marla Runyan, who set a record in the 5000-meter run.

The Braille messages encourage readers to believe in themselves and seek support from “Belaya Trost,” an NGO that helps people with disabilities adapt to society. After discovering this first-of-its-kind street art for the blind, citizens were invited to create their own Braille art using special sticker packs. Both sighted and visually impaired people could leave messages across the city—making street art in Yekaterinburg more inclusive and collaborative.

Role: Creative Direction, Art Direction, Concept

Client: NGO “Belaya Trost”

Year: 2017

Awards

Awards

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