Made by ocean

Most canned fish and seafood sold in Russia have never touched the sea — they’re farmed in artificial waterways, often with the use of antibiotics and harmful chemicals to speed up growth. For health-conscious consumers, that’s a serious concern.

John West is one of the few brands on the Russian market offering naturally sourced, fresh, high-quality canned seafood. To promote its products on the online supermarket utkonos.ru, we used a simple yet powerful visual idea: showing that John West cans are quite literally made by the ocean.