More works
Yandex Music: My Vibe
To launch My Vibe, Yandex Music’s personalized recommendation feature, we turned the familiar pain of endless track-searching into a simple visual metaphor: a man literally stuck in a revolving door, unable to move forward until the right music finds him.
The film shows how one tap can end the scroll, match your mood, and let the day continue. A small everyday frustration becomes a 20-second comedy about choice paralysis, and the algorithm that gets you unstuck.
Yandex Plus: A Point is a Ruble!
The Brief: Showcase the sheer scale and everyday utility of the Yandex Plus subscription, connecting disparate services like Eats, Taxi, Music, Market, and Kinopoisk (Movies) into one cohesive benefit.
The Idea: A dynamic, musical journey through a typical user's day. We leveraged a fast-paced rap track to match the speed of modern life, transitioning the protagonist effortlessly from one Yandex service to the next.
Result: 2M+ of views, 736 of users listened 10h version, user-generated memes.
Yandex Plus: The Portal to Your Personal Universe
Yandex Plus isn’t just one service; it’s an ecosystem encompassing movies (Kinopoisk), music (Yandex Music), and cashback rewards. The challenge was to communicate these diverse benefits under one unified, easily digestible, and emotionally engaging creative umbrella, while highlighting a strong promotional offer.
Yandex Music: 10th Anniversary
For Yandex Music’s 10th anniversary, the brand wanted to thank one of its very first subscribers with a truly personal gift: a custom electric guitar signed by his favorite musicians.
Instead of making a conventional anniversary film, we turned the gift into the hero of the story. The OLV follows the guitar as if it were traveling across the country on its own — moving through roads, stations, buses, trains, studios, and city streets — collecting signatures along the way before finally arriving at the subscriber’s door.
GARAGE Museum
A campaign that brought attention to Russian contemporary art. It was 2017 and we needed to attract a conservative audience to visit the exhibition of a new generation of artists. And sure we have no permission to show actual works in the promo, just teasing.
MEDSI: the medical specialists to consult with.
An integrated campaign for a hospital network with a brilliant category insight, a simple message and guerrilla media.
Life runs on LENTA
The first campaign for LENTA Retail with the idea that all your life went through near such a seemingly trivial place as a retail store. The slogan played with the name of the brand. LENTA in Russian means both conveyor belt and continuity of something, process, sequence. And it literally means LENTA Retail is a cascade of important life events.
Utkonos: Order it before you forget
A reminder to stock up on the household essentials you actually need. We created a series of TVCs for an e-commerce store, which aired in 2017.
Bonduelle: The Young pea kid
To promote and distinguish Bonduelle young pea from regular Bonduelle pea cans we launched TVC with real young pea who argued with his parents.
Monstory
We opened a Halloween costume store with an outfit of the real villains.
