Mafin: Only How You Drive Matters
This campaign promotes Mafin, Russia’s first fully online car insurance service. Unlike traditional insurers, Mafin doesn’t judge you by your job, lifestyle, or background—whether you're a heavy metal fan or even an unlucky thief. What really matters is how you drive. No clichés, just honesty: good drivers get better treatment, no matter who they are off the road.
Without English subtitles
About the project
OBJECTIVE
Develop an advertising campaign to promote the KASKO insurance package offered by Mafin, Russia’s first fully digital platform for personal insurance services. The campaign should highlight Mafin’s modern, user-friendly approach to car insurance—offering full coverage (KASKO) that protects against theft, accidents, and damage, regardless of fault. The goal is to build trust, emphasize ease of access through the online platform, and attract a new generation of drivers who value transparency, flexibility, and smart digital solutions.
IDEA
We all live differently—and we all drive differently. But Mafin doesn’t judge clients based on their lifestyle. What matters most is how they drive.
To bring this idea to life, we created a series of videos that highlight this message while showcasing key features included in Mafin’s KASKO insurance package. Each video presents real-life scenarios and emphasizes the services covered—both online and offline—demonstrating Mafin’s honest, driver-focused.