Samsung X Google
The Parenting with AI
An edutainment mini-series told natively through family creators. Each creator hosts a short, self-contained “episode” where a simple activity becomes magical: a trick (“Zauber/Zauberer”), a nature/animal encounter, a DIY craft, or a micro-adventure (camping). The brand shows up as the enabler of wonder—the thing that turns ordinary moments into “Zauberland.”
Our family-first, multi-creator edutainment campaign where everyday moments transform into “Zauberland”—across magic, animals, crafts, and mini-adventures—delivered natively in Reels and reinforced by a relatable parenting podcast.
About the project
INSIGHT
Millennials and older members of Gen Z are entering parenthood while still navigating adulthood. Moving from handling their own lives to caring for children presents a unique set of challenges, filled with daily hurdles that require personal solutions.
SOCIAL MEDIA CAMPAIGN
When parenting hits a “what now?” moment, Galaxy Tab S10 + Gemini Live step in as the enablers of wonder—turning everyday family time into Zauberland, brought to life in Reels and deepened on the podcast.
Role: Creative Direction
Clients: Samsung & Google
Year: 2025