Yandex: Listen + Watch

Yandex has launched a new TVC campaign promoting Yandex Plus, the combined subscription for both Yandex Music and Kinopoisk HD—Russia’s answer to Netflix.

The spot features a striking central character whose split identities reflect his love for both music and cinema. He’s a Nordic metalhead and a cowboy, a peaceful hippie and a fierce Viking, a street rapper and a whimsical elf—all at once.

In contrast, “ordinary” characters represent the everyday viewer. They also love great films and music, which is why they choose Yandex Plus—one subscription for both.